Video marketing is one of the most powerful tools a business can use to reach its target audience.
It’s engaging, informative, and can be used in a variety of ways to promote your business. In this article, we’ll discuss six reasons why you should start using video marketing today!
1. It boosts conversions and sales
A Vidyard study found that including a video on a landing page can increase conversion rates by 80%. Additionally, another study by Internet Retailer showed that using video on product pages can increase online sales by 144%. This means that if you don’t use videos on your website made by professional creators for corporate videos you’re missing out on a huge opportunity to increase sales and boost conversions. Additionally, video can be used to promote special offers and discounts, which can further increase sales.
2. It drives traffic to your website
Video is one of the most effective ways to drive traffic to your website. A ComScore study found that 64% of users are more likely to visit a website after watching a company video. Additionally, the videos can be shared on social media and other websites, which can help increase traffic to your site. For example, if you create a video for your product or service and post it to YouTube, anyone who searches for that product or service on YouTube will see your video and be redirected to your website. Also, if you embed your video on your website, it will help improve your SEO and organic search results, which can also drive more traffic.
3. It increases brand awareness and recognition
Creating videos helps increase brand awareness and recognition. Research from HubSpot found that 79% of consumers are more likely to remember a video they’ve seen in the past month than any other type of content. Plus, including your logo in your videos helps viewers remember your brand. Moreover, video is an effective way to introduce new products or services to your target audience and increase brand recognition. For example, if you are launching a new product, you can create a video to show viewers how it works and what it does. This will help them remember your brand when they search for this type of product or service in the future.
4. It builds trust and credibility
Videos are also an effective way to build trust and credibility with potential customers. Research from thinkWithGoogle found that 70% of consumers say watching a video about a product is helpful in making purchasing decisions. Additionally, videos allow you to show potential customers how your products or services can help them solve their problems. This helps build trust and credibility with your target audience because they can see that you are an expert in your field. This is important because customers are more likely to buy from brands they trust.
5. It’s profitable
Video marketing is a cost effective way to reach your target audience. Creating videos doesn’t have to be expensive, as you can use your phone or a digital camera to save them. Also, there are many free video editing software available online, such as iMovie and Windows Movie Maker. Once you’ve created your video, you can post it to social media or your website for free. This means you can reach a large number of people without spending a lot of money on marketing. Additionally, the videos may be repurposed and used in other marketing materials, such as email newsletters and blog posts.
6. It improves SEO rankings
A Brightcove study shows that pages with videos are 50 times more likely to rank on the first page of Google search results. This is because videos are considered high-quality content, which helps improve the SEO of your website rankings. Additionally, including keywords in your video title and description can further boost your SEO rankings. For example, if you’re a plumber in Los Angeles, you can include the keyword “PLumber Los Angeles” in your video title and description. This will help your video appear in search results when people search for that keyword.
Video marketing is a powerful tool that can help you reach your target audience and drive traffic to your website. Additionally, videos can help build trust and credibility with potential customers. Videos are also a cost-effective way to market your products or services. Finally, videos can improve your SEO rankings, helping you achieve higher search engine results pages (SERPs).
If you’re not using video marketing, you’re missing out on a valuable opportunity to reach your target audience and grow your business. These six reasons show the power of video marketing and why you need to start using it today.