Bulgaria-based online gaming software and solution provider Amusnet Interactive participated in the Peru Gaming Show (PGS) June 15-16his first participation in the introduction of its new name, after completing a rebranding of EGT Interactive last month. To discuss in more detail the main lessons of the event for the company, Yogonet speak with Nikola Georgiev, Regional Business Development Manager at Amusnet Interactive, which also laid out expansion plans for Latin American markets, including significant progress in Peru, Argentina, Mexico, Colombia and Paraguay.
Could you describe Amusnet Interactive’s show strategy and final evaluation for its first participation in the Peru Gaming Show? Did you meet the main objectives and expectations of the company for the event?
Amusnet Interactive’s trade show strategy has grown in recent years, and our new brand name and corporate identity allow us to increase our performance at industry shows. We are now attracting exhibition audiences with modern design, pleasant lighting and diverse iGaming content.
Our main focus at this event, as always, was double. First, we wanted meet existing colleagues and partners Of the industry. Second, we were looking forward meet new operators looking for opportunities to grow their business by providing exciting iGaming content to their players.
We want to expand our footprint in the LatAm regionit is therefore important that we are present at every industry event.
What product offerings have you focused on to meet the demands of Latam’s particular and diverse markets in Lima? What markets were you targeting in particular with your presence there?
The exhibition was a perfect way to show that we retain the excellent games portfolio of our former brand EGT Interactive while adding the new suite of modern casino games from Amusnet Interactive.
Our new titles bring the same innovation and excitement that has made our portfolio so popular.
We see Peru as a target market for our games and also for our live casino offering. So far we have launched Live Speed Roulette, Onyx Auto Roulette, Live European Roulette and Dynamic Roulette 120x. We will soon be adding Baccarat, Sic Bo and Money Wheel.
Amusnet Interactive booth at PGS 2022
How was your rebranding to Amusnet Interactive, finalized a few days before the event, reflected at PGS? What has been the feedback for this?
While our innovation, product development and customer service remain laser-focused, Amusnet Interactive is a new brand identity that better reflects our offering and core values.
Our partners were actively involved and provided support throughout the process. They already know our high quality products and our way of doing business, so they are excited to be part of our journey under a new identity.
Peru is currently discussing new legislation that would include a specific tax on sports betting and online gambling, and Brazil continues to work on options to open up the vast gambling market. What is Amusnet Interactive’s approach to these potential new markets in Latin America, and what impact do you expect this regulatory momentum to have in your areas of business and in the gaming industry? What is the current status of your entry into Argentina?
We believe that a regulatory framework is crucial for the growth of the iGaming sector, provide predictability and stability to the business, and we focus on regulated markets where our presence is still strong. Also, it creates the safest environment for players, operators and vendors.
In Peru we have already had successful campaigns, partnership with local operators and has obtained encouraging results. Our iGaming wallet will soon be available on the websites of some of the other major operators, which will greatly expand our presence in the market.
Re Argentinawe are happy to share this our content is live in Buenos Aires (Province). We hope to complete the administrative process for Buenos Aires (City) soon. as well as to give players the chance to take advantage of our iGaming product portfolio.
Recently, we signed new agreements with leading operators in Mexico, Colombia and Paraguay, which will allow us to reach a wider audience of players who know our games and are looking for them on the operators’ sites.
What can we expect in terms of internal development for these markets? Are there developments suitable for Latam in the pipeline in order to obtain a competitive advantage and differential assets? What role will your recently launched live casino line play in this expansion strategy? What new doors does this open?
Amusnet Interactive is committed to providing its partners with a pipeline of engaging new content, products, advanced and scalable architecture and improved service.
We create an engaging fusion of classic and modern casino games, and players love the performance and feedback of our titles. Since last year, we released over 20 new video slots with captivating and unique themes, as well as exciting lottery games. These include Fruity Time, Orient Story, Hot Deco, Cocktail Rush, Candy Palace, etc.
In addition to that, we are witnessing the rapid growth of live casinowhere is Amusnet Interactive gain market shares. Our platform is powered by state-of-the-art live streaming technology and a state-of-the-art studio to deliver an unparalleled live gaming experience. We continue to develop exciting new live casino games.
What other industry events are you planning to attend next?
We attended every industry event in the LatAm region this year – GAT Colombia, SAGSE Argentina, CGS Chile and PGS in Peru. After the PGS, we headed to the Brazilian iGaming Summit as delegates. We also join iGB live in Amsterdam – one of the most important events for the industry in Europe.
I hope that we will be able to meet most of our partners there and establish links with new ones. We greatly appreciate the feedback we receive from these events.