As part of Dorset’s Covid-19 revival strategy, Visit Dorset, the Dorset Council tourism team responsible for promoting the county, has launched a new and improved website to support the local economy and generate more visits and tourist reservations.
Despite 18 difficult months for the tourism industry, Visit-Dorset.com attracted over 2.75 million visits in the past year, a 15% increase over the previous 12 months.
The Visit Dorset team is launching its revamped and redesigned website to support the recovery of the tourism sector. The enhanced website was provided by leading digital tourism agency Simpleview and Visit Dorset is the first European destination to build on their US platform.
The new website makes it easy and intuitive for the visitor to search and book a vacation in Dorset. The website uses Dorset imagery sourced directly from social media, keeping the site authentic and engaging, as well as dynamic content, which displays information specific to the website visitor’s previous use of the website.
Dorset Council Economic Growth Portfolio Holder Adviser Tony Ferrari said: âThe tourism sector contributes Â£ 1.8 billion to the Dorset economy and employs over 40,000 people. As one of the sectors hardest hit during the Covid pandemic, we recognize the vital role tourism plays in supporting our local economy. Getting back to business is a key priority and the launch of the redeveloped visit-dorset.com website is attracting more and more people to come and discover Dorset, a great place to visit.
The enhanced website features a bold design, impactful images, videos and inspirational content to captivate both visitors and local residents and encourage them to explore the county. A series of mini-sites for cities that come under the Visit Dorset umbrella and provide more localized destination content are in the works and are expected to be rolled out by the end of the year.
Rachel Symes of the Visit Dorset team says: âAs the county promotion team we are continually looking to improve our business support to the industry so that we can reach even more potential customers on their behalf. Our improved website is essential in helping us achieve this goal. As the quieter winter months approach, it is important that tourism businesses look for ways to attract visitors. Membership in Visit Dorset will allow businesses to expand their reach to thousands of potential customers who are actively seeking a visit during the winter and beyond. The benefits of partnering with us as members include raising awareness of your business through our digital and social channels, marketing campaigns, public relations coverage as well as access to training and updates from the industry.
To coincide with the website launch, Visit Dorset is offering businesses a 25% discount on its 2021/22 membership packages. Packages can be purchased through www.visit-dorset.com or contact the Visit Dorset tourism team on 01305 252241.