UpScalio invests in accessory brands


BENGALURU : UpScalio, a company that finances and manages e-commerce brands, has invested an undisclosed sum in the auto accessory brands Autofurnish, Destorm, Urban Lifestylers and MotoTrance, the company said.

Brands sell car mats, body covers, vertical channels, and bike body covers on Amazon and Flipkart.

UpScalio aims to increase the annual revenue rate of brands to ??100 crore by leveraging their direct-to-consumer websites, entering new markets and forming new partnerships, the company said in a statement Monday.

It made a foray into the premium home appliance market with its investment in the Hestia kitchen appliance brand last month. The latest investment marks UpScalio’s fourth deal. She had previously invested in Green Soul Ergonomics Polestar, Trase and Hestia.

UpScalio provides funds to digital brands selling products in e-commerce marketplaces such as Amazon, Myntra, Flipkart, and Nykaa. He manages critical portfolio brand operations including market management, digital marketing, branding, logistics, sourcing, finance and business operations.

UpScalio was founded by Gautam Kshatriya, a former consultant at McKinsey & Co.; Saaim Khan, former consultant at Bain & Co. and former executive at Purplle Nitin Agarwal. It plans to increase digital brand activity 5-10 times, delivering full output to entrepreneurs over time. He has a team of 50 specialists in all functions to facilitate the move upmarket of these brands and plans to double the team to 100 by the end of the year.

In an interview in November, Kshatriya said, “We are open to online retail businesses, but we like businesses that are utility-driven and functional in nature. We are looking at companies that are less focused on perception …. We would like to invest in a Trase type company, because they make functional or orthopedic shoes. The segments that interest us less are fashion and beauty, as they are largely influenced by consumer tastes. “

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