Unpacking the diversity of skill sets found in the tech industry | News from Narooma

Unpack the diversity of skill sets found in the tech industry

When it comes to modern industrial sectors, the technology sector is actually much more diverse than many realize.

A career in technology doesn’t even have to involve mastering computer programming or understanding how to take apart a motherboard.

While hard skills are highly advantageous in the tech industry, there is always a great need for more “straight” skills in and around the sector.

So what career paths are available for professionals with straighter skills, or an interest in strategy, design, storytelling, analytics, or virtually any other discipline that can inspire passion and invigorate young minds?

We’ll explore some of the most valuable skills to develop for professionals looking to work in the technology industry without necessarily having to study computer science or software engineering.

digital marketing

Believe it or not, digital marketing is technically an industry that falls under marketing, communications, and technology.

All students who have completed a digital marketing course in the recent past may already be quite familiar with the position of this industry in the larger landscape of the global technology industry.

For those of you who aren’t, however, we’re here to offer a little explanation.

Digital marketing methodologies use the affordances presented by online platforms and processes such as social media, website development platforms, and digital advertising to develop a comprehensive digital footprint for their marketing clients.

In this regard, digital marketing operates on a similar industry model to traditional forms of print and old media marketing, as the platforms are used in unique and innovative ways to promote businesses.

One of the main Differences between digital marketing and traditional marketing is simply that digital marketers need modern technical skills that are not essential in the field of old media marketing.

These skills include digital strategy, data analysis, creative writing and content creation, branding and design, and even web design elements in campaign landing page development.

It’s also important to note that there are a variety of different disciplines that fall under digital marketing, which means that the skills of digital marketers themselves can vary widely depending on the discipline they practice.

For example, content marketers or EDM marketers are more likely to come from a creative writing or journalism background, while SEO specialists are more analytical and concerned with measurement and crafting. strategies in relation to traditional creative activities.

Data analysis

Although it can be argued that there are elements of Data analysis In digital marketing and perhaps every other industry that we will be looking at throughout this article, data analytics is still a very crucial discipline these days, and it is an industry in its own right.

In fact, the ability of this discipline to permeate an ever-growing range of other industries only further underscores the essential nature of data analytics and the power of data understanding in the modern world.

In truth, the role of data analysts can differ significantly depending on the analyst’s industry.

For example, data analysts operating in digital marketing fields are likely to spend most of their time conducting market research and identifying market trends or defining demographics.

In contrast, data analysts working in the ICT industry may conduct research to study the effectiveness of network security measures or assess fluctuations in server activity.

Skilled data analytics professionals may also be able to obtain a professional role in the public sector, as digital data analysts are becoming more and more essential in the policy development and government initiatives in various ministries.

In short, this particular skill set is invaluable to all professionals who aspire to pursue a myriad of different work experiences and hope to develop a highly diverse career portfolio.

UX writing and design

UX writing and UX design is another set of “right-brained” tech skills that still requires a lot of professionals to develop a technical foundation alongside their creative abilities.

UX (or User Experience) is the process used to design and develop digital platforms like apps and websites in an intuitive way to ensure full usability and satisfying user experience, hence the name of this art.

Although UX is a very varied discipline in itself, with many UX professionals possessing a range of different technical skills, there is no denying that an ability to think critically and work creatively is integral. of a career in UX.

In fact, it’s possible to become a UX writer with a creative background, with many UX writers and designers around the world getting their start in digital arts, creative fiction writing, graphic design, and even animation.

After all, the driving force behind UX is the ability to maintain a narrative and chart clearly defined paths.

Young professionals can embark on a career in UX by taking a UX design course, or perhaps even looking for opportunities like internships to engage in UX processes in real-world settings.

You can also decide to do independent learning and try to draw a user journey map from your favorite app or website.

Any young person with a keen interest in storyboarding may also find the user journey mapping process equally exciting and challenging.

cyber security

Last but not least, a highly technical discipline within the tech industry that has indeed grown in prominence over the past few years in particular is cybersecurity.

Cybersecurity is by no means a new industry, with technology companies such as internet security vendors having been active for the past three or four decades.

That being said, the Internet as we know it has changed dramatically over the past few years, and even more so in the face of the global COVID-19 pandemic, the mass migration of businesses online, the global proliferation of phishing attacks and online scams. exchange rate and the rise of remote work.

The importance of cybersecurity is being felt more than ever before and as a result, organizations and institutions around the world are investing in their own cybersecurity, which means there is an abundance of job opportunities for those who study this very dynamic and constantly evolving field. discipline.

While it is undeniably a highly technical discipline and requires some understanding of network infrastructure and the technology behind computer viruses and malware, the study of cybersecurity does not require necessarily that students develop “left-brain” skills rather than “right-brain” skills.

In truth, cybersecurity strategy can be a very creative business, and those who are passionate about assessing cause and effect and dissecting storylines to their plot points, can find great joy in this particular industry.

The tech industry is growing exponentially year on year, and there are a wide variety of professional roles available across the globe to suit professionals from all backgrounds and with all kinds of experience.

Finding the perfect career opportunities for you is all about ensuring that the technology disciplines you explore are fully aligned with your own passions, interests, developing and existing skills.

Hopefully, this little spread of the tech industry’s most popular disciplines can help you carve out your own place in this exciting and evolving industry.


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