Twiik launched an update to the company’s platform for digital workouts. Thanks to the update, digital workouts that were previously done through the Twiik app, or other apps based on Twiikcan also be done through browsers on smart TVs and computers.

Online workouts continue to grow and have become a natural part of everyday life for active people. In 2021, nearly three in ten people trained physically using digital workouts according to the Svenskarna och Internet survey. Twiik sees a continued increase in workouts with the help of the company’s platform for online workouts and coaching.

“Online workouts have become a natural part of people’s workout routines. The streaming workouts you do at home and the workouts you do at the gym with digital instructions have increased,” said Anders GrandCEO of Twiik.

TwiikThe platform was previously primarily focused on use via mobile apps, with possibilities for advanced circle workouts and smart workout logging. The update means that certain types of workouts can now also be experienced directly through trainer or gym websites.

“We want to make it easier for creators to distribute their workouts online to a wider target group. The web solution becomes important because it gives gyms and trainers more opportunities to create and sell workouts online that don’t do not require downloading an app.” keep on going Anders Grand.

The consumer can access the website via computers and tablets, but also via Smart-TVs. This means the practitioner can experience workouts on a larger screen more easily than before, which is increasingly in demand. Coaches and gyms don’t have to edit their content, all workouts in compatible formats can be made available through the system generated sales and landing pages.

“The update gives us exciting opportunities to expand the range of services in our SaaS offering in the future. The web is a strong first touchpoint with low thresholds for the user. concludes Anders Grand.


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