The D’Amelios to develop creation tools, newsletter with Facetune maker Lightricks

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Creative Sisters charlie and bowl improvementaccompanied by their parents Mark and Heidihave signed a multi-year agreement with Facetune developer Lightricks which sees them taking an equity stake and consulting positions in the company.

The partnership aims to “provide first-hand insights from the creator’s perspective, ensuring that Lightricks’ innovative products will continue to evolve and bring value to the modern creator,” Lightricks said in a press release.

To this end, one of the first products resulting from the D’Amelios agreement is The247.

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Lightricks describes The247 as an exclusive editorial offering that will be penned by the D’Amelios and will “provide behind-the-scenes advice, insights and content to fans, subscribers and aspiring content creators.” Episodes of The247 will also feature guest creators spotlighted by the D’Amelios.

The first issue of The247 is online now:

The second product Lightricks announced today is LinkInBioits explicit foray into the increasingly crowded realm of companies building all-in-one creator landing pages.

Lightricks says members of the D’Amelio family will use its LinkInBio service exclusively on their social accounts. The family has also worked with Lightricks to create custom layouts for the Link in Bio tool that other users can adopt for their own landing pages.

“By joining Lightricks, our family can inspire the next generation of content creators to spark new ideas and bring them to life,” the D’Amelios said in a statement. “We’re excited to support and shape the development of these groundbreaking tools and empower creators to follow their passions and find new inspiration for content!”

Financial terms of the D’Amelios’ investment were not disclosed. However, Lightricks noted that their investment was separate from its recent Series D, which raised $130 million from investors like Insight Partners, Hanaco Venture Capital, Goldman Sachs Asset Managementand Greycroft.

Lightricks harvested at least $335 million nowadays.

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