Serent Capital named to Inc’s 2021 Founders’ Friendly Investor List


AUSTIN, Texas & SAN FRANCISCO – (COMMERCIAL THREAD) –Capital Serent, a growth-focused private equity firm that invests in enterprise software led by founders and technology services companies, today announced that it has been recognized on Investors who are friends of the founders of Inc. listing for the third consecutive year. The list honors private equity and venture capital firms with the best track records in terms of success in supporting entrepreneurs. The final list recognizes 146 companies that entrepreneurs can trust and collaborate with while receiving the financial support they need to accelerate their growth. All 146 have managed to remain actively involved in companies after their investment.

“Supporting an entrepreneur’s vision and driving growth is more than just a financial investment. It’s about building a relationship and supporting the founders beyond this first year. These private equity firms treat the founders as partners, ”says Scott Omelianuk, editor-in-chief of Inc. media.

Serent was founded in 2008 with the vision of creating a truly different business that prioritizes partnering with founders to help them scale their business faster. The company provides the resources to help founders and their businesses achieve their growth goals by providing them with operational and operational support, growth-oriented organizational design and recruitment assistance, as well as thoughtful strategic advice.

“When we founded Serent, we set out to build a values-driven company that supports founders and their businesses every step of the way on their growth journey,” said Kevin Frick, Partner at Serent Capital. He continued, “We are touched by the trust our founders have placed in us for over thirteen years, and we are truly honored to be recognized by Inc. for our goal-driven partnership approach. ”

Since 2008, Serent has invested in more than 50 B2B software and technology services companies led by founders in various industries including education, health care, government, field services, construction and hospitality.

Stewart Lynn, Partner at Serent Capital, added: “Founders often wear multiple hats, but as their business grows they face new, unknown challenges. At Serent, we spend a tremendous amount of time deeply understanding our founders and the markets in which they operate so that we can be a knowledgeable and experienced partner, helping them tackle these challenges quickly and identify new opportunities.

To help founders grow their business, Serent has built a Growth team which includes more than a dozen former operators and management consultants. Members of Serent’s growth team work hand-in-hand with founders and their companies to create value by identifying and executing strategic initiatives in areas such as sales and marketing strategy, integration payments, mergers and acquisitions, executive recruiting and organizational design.

“Surrounding our founders and their companies with the resources they need to move quickly in their markets has been at the heart of Serent from the start,” said Lance Fenton, Partner at Serent Capital. “We have leading experts who are constantly discovering and executing bespoke initiatives that can generate huge amounts of long-term value for the founder, their company, their employees and their customers. ”

Learn more about how Serent works with the founders by visiting:

To compile the list, Inc. went straight to the source: entrepreneurs who sold to private equity. The founders completed a questionnaire about their experiences partnering with private equity firms and shared data on the growth of their portfolio companies during these partnerships.

To see the full list, visit:

The October 2021 issue of Inc. the magazine is available online now at and will be on newsstands from October 5, 2021.

About Serent Capital

Serent Capital invests in growing companies with compelling solutions that exceed clients’ needs. As businesses grow and change, the opportunities and challenges they face change with them. The directors of Serent Capital have direct experience of growth through their experiences as CEOs, strategic advisors and board members of successful companies. Serent leverages its expertise and capital to help growing businesses thrive. For more information on Serent Capital, visit

About Inc.

The world’s most trusted business media brand, Inc. gives entrepreneurs the knowledge, tools, connections and community they need to build great businesses. Its award-winning cross-platform content reaches over 50 million people each month across a variety of channels, including websites, newsletters, social media, podcasts and print. Its prestigious Inc. 5000 list, produced annually since 1982, analyzes company data to recognize the fastest growing private companies in the United States. The global recognition that comes with inclusion in the 5,000 gives founders of the best companies the opportunity to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit

The Top Founder-Friendly Investors distinction presented in this document is awarded by Inc., a third party which is not affiliated with Serent Capital. The recognition of Inc. is not indicative of Serent’s future performance and does not reflect the experience or rating of Serent’s investors. Serent Capital paid an application fee to participate in this process.


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