Quora explains why brands need to engage with their buying community this holiday season


Did you know that the average number of views / questions on Quora responses around the holiday season has increased by 33% as we get closer to the celebration?

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Quora users are 147% more likely to be shopaholics. Every year, more and more people are visiting Quora to conduct festive research with users by starting early. Topics related to fashion, online shopping, electronic gadgets, laptops, smartphones and early deals receive a peak in views from early October.

Top questions about festive shopping

Brands like Amazon, Flipkart are leveraging this engaged buying community to generate post-real-time demand and offers.

Flipkart’s Big Billion Days and Amazon India’s Great Indian Festival are among the most popular online sales. Over time, both ecommerce platforms have increased their stake and marketing strategies for these sales on social media.

Brands use the main characteristics of Quora products as an essential part of their overall marketing strategy. These include Promoted Quora Responses, Text and Image Ads that direct users to their landing pages where one can buy or learn about the launch of a new product.

In particular, users visit Quora to discuss party wear, shoes, and fashion brands. As the holiday season approaches, the most popular answer is fashion and style.

  • Fashion & Style – 64 million responses viewed
  • Women’s fashion and style – 34 million responses viewed

To promote their fashion sales, Amazon, Flipkart, and TataCliq posted text ads in topical issues such as What are the best online clothing shopping sites in India? And what is the best place to buy western clothing for women online?

As festival season shopping peaks, users in India are starting to research smartphone and laptop recommendations. 42% of Quora users buy electronic gadgets during the holiday season, and 29% of Quora visitors are the first among their friends to buy new tech gadgets.

Smartphone-related response views (39 million response views) are also increasing on Quora, and brands like Samsung, RealMe, Oppo, Redmi are heavily leveraging these conversations to promote their new phone launches and offerings.

Some of the trending electronics issues that laptop brands like Dell, Acer, Lenovo, Macbook are exploiting:

Quora is a place where the shopping community comes together to share festive stories. From fashion advice to which laptop, smartphone or Smart TV to buy, Quora has the answers to all your questions.

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