MMA names 2022 Neptune Award winners

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Marine Marketers of America (MMA), the exclusive association of those engaged in marine industry marketing activities, today announced the winners of the 2021 Neptune Awards for Excellence in Marine Marketing at the Miami International boat show. The awards program, now in its 14and year, honors creative concepts, campaigns and initiatives from all sectors of the maritime industry ecosystem.

An esteemed panel of creative professionals judged entries in 22 different categories covering a full range of content and marketing materials. Each of the initiatives was created and executed between January and December 2021. The full list of winners is provided below. Additionally, the top entry across all Neptune categories was selected to receive the coveted King Neptune Award. This honor goes to Sea-Doo for the “Sea-Doo Switch Launch Campaign”.

The Neptune Awards program continues to generate interest and intensify competition as evidenced by over 160 entries for 2021, a 26% increase from the 2020 competition.

“We are continually blown away by the caliber, creativity and clear results of the submissions submitted to the Neptune Awards program. The bar seems to get higher and higher every year,” said Victor Gonzalez, Neptune Awards program president. “We congratulate each of the winners for their efforts to not only better position their own brands, but also to drive the growth of the maritime industry as a whole through innovative marketing approaches.”

2021 Neptune Prize Winners

  • National magazine ads (series): Town of Palm Beach Marina, “Town of Palm Beach Marina Ad Series”, created in partnership with Jacober Creative
  • National magazine ads (single): Sailfish Boats, “You choose to go out. You have to come home.
  • National Magazine Ads (Spread) – tie for category winner:
    • Tiara Yachts, “48-LS”, created in partnership with Lambert
    • Suzuki Marine USA, “Very good day”
  • B2B marketing: Cruisers Yachts, “Cruisers Yachts PRO B2B App & Website”, created in partnership with Channel PRO
  • Diversity initiatives: Malibu Boats, “Brave the Wave Adaptive Surf Tour”
  • Advertising by e-mail: Nautique Boat Company, “Lead Nurture Nautical Program”
  • Event Marketing/Grassroots: Mercury Marine, “OEM V12 Launch Event”
  • Marketing innovations: Bombardier Recreational Products, “Launch of the Sea-Doo Switch”
  • Integrated marketing campaign: Heyday Wake Boats, “Heyday H22 Launch”
  • Mobile app: Mercury Navy, “1st Comrade”
  • Newsletters – print and digital: Strong’s Marine, “DESTINATIONS Newsletter (print and digital)
  • Online advertising: Seakeeper, “located digital”
  • Public relations: Water Sports Foundation (WSF), “Boating Safety Awareness Campaign”, created in partnership with Kenton Smith Marketing
  • Productive literature: Sailfish Boats, “Catalogue-Magazine-Hybrid”, created in partnership with Dino Marketing Group
  • Regional – local marketing: Town of Palm Beach, “Town of Palm Beach Marina Re-Launch”, created in partnership with Jacober Creative
  • Social Media: Boating and Fishing Foundation (RBFF), “Tik Tok Launch”
  • Video – Single Long: Malibu Boats, “Bringing Families Together”
  • Video – Unique short film: Lowe Boats, “Brand Video”
  • Video – Series: Sportsman Boats, “Behind the Glass”
  • Website – Company and Brand: Nautical Boat Company, “Nautical Site”
  • Website – Special Landing Pages: Mercury Marine, “V12 Scroll to Launch Home Page”
  • Special Category – Retention: Yamaha WaterCraft Group, “Yamaha Customer Loyalty Campaign”

2021 Honorable Mentions:

Advertising

  • National magazine ads (single): Dockmate & Rushton Gregory, “Dockmate”
  • National magazine ads (circulation): Palm Beach City Marina, “Palm Beach City Marina”
  • B2B marketing: American Boat and Yacht Council (ABYC), “Awareness of Aquatic Invasive Species”
  • Diversity initiatives: Aquila, “Aquila attracts boaters two hulls at a time”
  • Advertising by e-mail: MarineMax, “Together Again”
  • Event Marketing/Grassroots: Sea-Doo, “Sea-Doo ‘Switch It Up’ Press Experience”, created in partnership with LOOK Marketing
  • Marketing innovations: Sportsman Boats, “QR Cards Digital Catalog”
  • Integrated marketing campaign: MasterCraft Boats, “Let Her Rip”, created in partnership with Black Oak Creative
  • Mobile app: Yamaha, “MyYamaha Outboards”
  • Newsletters – print and digital: Siren Marine, “Monthly electronic newsletter”
  • Online advertising: Boston Whaler, “Evergreen Campaign”
  • Video – Unique short film: Sea Tow Services International, “We all need a helping hand”
  • Video – Single Long: Yamaha WaterCraft Group, “Make the Water Flow”
  • Video – Series: Boats Group, “Stomping Grounds by Boat Trader”
  • Website – Company and Brand: Lowe Boats, “Lowe Boats Website”
  • Website – Special Landing Pages: Yamaha WaterCraft Group, “Yamaha Rightwaters”
  • Special Category – Retention: Malibu Boats, “The Truth About Boating”

All winning entries and images can be viewed here: https://www.marinemarketersofamerica.org/neptunes-2021.

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