JCDecaux expands its Queensland Rail portfolio

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JCDecaux, an out-of-home media company, has won a tender for Queensland Rail that will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations in the second-largest state from Australia.

Steve O’Connor, JCDecaux CEO, said: “Queensland is poised to experience a new economic dynamism as it begins its preparations for the 2032 Olympics. Our expanded station and digital presence will provide brands with a host of new opportunities. ads to connect with its growing population. »

JCDecaux has been supplying advertising solutions to Queensland Rail for over ten years, with the new 10-year contract commencing in July 2022. The extended and expanded deal will see JCDecaux add 13 new JCDecaux digital large format roadside venues and six digital partitions to various places. .

The addition of bulkhead formats to the JCDecaux Queensland Rail portfolio will provide advertisers with access to consistent advertising opportunities across the East Coast, from Sydney Trains to Queensland Rail.

Additionally, full motion digital audio and video XTrackTV displays will be rolled out at stations, including a brand new roll out at Brisbane Central Station. Fifty existing static sites will be replaced with 75-inch screens, providing high-resolution, campaign-quality display, doubling the number of digital locations.

JCDecaux is the only Out-of-Home media provider to offer a rail solution to its customers in Australia’s five major metropolitan cities. The RAIL portfolio includes Sydney Trains, Southern Cross Station in Melbourne, Adelaide Railway Station, Perth Transport Authority and Queensland Rail.

The ten-year contract has an option to extend beyond 2032. Work on the new assets will begin shortly.

Founded in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001 and has approximately 1 million billboards in more than 80 countries and more than 13,000 employees. The JCDecaux Australia and New Zealand media network includes 40,000 assets covering airports, rail, public transport, street furniture and large format.

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