Innovative unveils two new modules for Vega LX


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Innovative unveils two new modules for Vega LX

The innovative Vega Library Experience (LX) platform has been extended for better customer engagement through Vega Promote for digital marketing and the Vega Program for event and room management. Both were designed specifically for public libraries, with input from librarians. Vega LX is a suite of cloud-based solutions that help create more personalized interactions between libraries and their patrons. »

The Vega Promote digital marketing tool “allows libraries to manage email marketing campaigns, configured for librarians to manage integrated library systems and marketing contacts. The simple, intuitive interface makes it easy for library staff to design and schedule emails, communicate at scale with their community, and tailor their communications to specific audiences. Libraries can use it “to tag and segment contacts, create email templates, insert images from a photo library with over four million free photos, and plan and send email campaigns. -mail”.

The Vega Program Event Planner “helps libraries manage the online aspect of creating, promoting, registering and running events. Developed by and for librarians to simplify event and room management, it gives library staff the tools they need to successfully orchestrate and announce their programs to the community. The Vega program features a responsive public calendar featuring individual event landing pages that allow patrons to search and register for upcoming events and allow library staff members to host events, communicate with attendees and export automated marketing materials.

For more information, read the Press release.

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