Greg Ippolito talks about helping small brands compete with large organizations

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Greg Ippolito, President and Creative Director of Ippolito Media Arts (IMA), was interviewed on Mission Matters Marketing Podcast by Adam Torres.

Greg Ippolito was interviewed on Mission Matters Marketing Podcast by Adam Torres.

Greg Ippolito, President and Creative Director of Ippolito Media Arts (IMA), was interviewed on Mission Matters Marketing Podcast by Adam Torres.

Greg Ippolito, President and Creative Director of Ippolito Media Arts (IMA), was interviewed on Mission Matters Marketing Podcast by Adam Torres.

Beverly Hills, Dec. 15, 2021 (GLOBE NEWSWIRE) – Greg Ippolito believes small and medium-sized businesses are struggling to shake off the noise generated by bigger competitors. Through his agency Ippolito Media Arts (IMA), he helps them engage in intelligent and creative digital marketing that gives them a decisive advantage.

Listen to Greg Ippolito’s full interview with Adam Torres on Podcast Marketing Mission Matters.

How did the IMA journey start?

Ippolito’s career began in an advertising agency about 25 years ago. “Advertising companies like to go after big brands,” he says. “They have the deepest pockets. And, having these logos on your customer list gives you instant credibility. But few agencies place much importance on small businesses. So when I started my own business, it was a need in the market that I was happy to meet. Today, IMA develops award-winning digital marketing strategies and campaigns for SMEs across the country.

B2B Marketing Overview

Most of Ippolito’s clients are B2B marketers accustomed to dry, overly pragmatic messages. His agency helps them in terms of visibility and lead generation through a range of services, including paid and organic search marketing (SEO and PPC / SEM); social media marketing; digital brand activation; website and mobile application development; and digital branding. Developing truly engaging and relevant content, he notes, is essential at all levels.

“Most companies have something really fascinating to say,” notes Ippolito. “Our job is to find out what it is and say it in a way that is both very relevant and truly compelling to the most suitable targets of the client. “

What is a “digital brand activation”?

Digital brand activations are immersive online experiences that promote a brand at the forefront of the minds of its audience. Small businesses typically don’t have sufficient budgets to run IRL brand activations on a large scale, which is why IMA works creatively to develop integrated campaigns including landing pages or microsites, social media, native and programmatic content, and more, that deeply engages audiences. and generate buzz, much faster and at a fraction of the cost.

The importance of empathy

Marketers need to understand the thoughts and emotions of their audience, says Ippolito, but the available data can only speak to them. behaviour. The key is to harness existing technology, like AI, and integrate it into human analysis, to ‘roll back’. That is, if we can use the information we have to make informed hypotheses about Why an audience behaves in a certain way, then we can test and validate those hypotheses. This is how behavioral data can lead to true human understanding on a large scale.

Empathy is key, notes Ippolito, in our professional and personal lives. Interactions with customers and the public are no different from our own personal relationships. We should always try to understand what the “other” is saying, put ourselves in their shoes, and do whatever we can to help them.

What’s next for IMA?

In the short term, Ippolito says he sees big things changing in the social space. According to the recent announcement from Meta / Facebook, social media platforms may soon include virtual reality experiences. This change, he says, will change the way we think about content creation and user engagement. As for IMA’s role in this new arena, he says the team will continue to monitor, evolve, continue to challenge, and continue to build meaningful relationships with customers and end users.

To learn more, visit Ippolito Media Arts (IMA), email Greg Ippolito at [email protected] or call 215-421-3034 to start a conversation.

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