Foot Locker, Inc. and Fanatics Partner to Expand Licensed Sports Merchandise Offering for Fans


The partnership brings together two dynamic forces in sport and sneaker culture

Thousands of new officially licensed league, team and player products will be available to Foot Locker buyers from Fanatics’ industry leading assortment.

NEW YORK, August 19, 2022 /PRNewswire/ — Foot Locker, Inc. (NYSE:FL) (“Foot Locker”), the New YorkA sports specialty retailer and Fanatics, a global digital sports platform, announce a new long-term connected inventory partnership that will significantly expand the assortment of officially licensed gear and merchandise available online to Foot Locker shoppers . Through this new agreement, Foot Locker will continue to optimize the online and mobile customer experience across its entire portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

“We are thrilled to partner with Fanatics as we continue to expand our assortment, provide more choice to our consumers and improve our omnichannel positioning,” said Andre GrayExecutive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc. “Combining Foot Locker’s leadership in sneaker culture with the sports fan and assortment power of Fanatics is a natural fit. Bringing together these two dynamic forces will stimulate and serve the sport and sneaker culture in exciting ways.”

Starting in the fall, shoppers visiting, and will have access to a significant portion of Fanatics’ industry-leading licensed sporting goods assortment, including teams and players from top leagues and sports properties, including the NFL, NBA, MLB, NHL, WNBA and NCAA. The collection, with sizes and options for all members of the family, is highlighted by apparel, jerseys, headwear and hardware items across a wide portfolio of brands, such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, Pro Standard, and PORTER by Erin Andrews. Fanatics will also expand its fashionable market and championship collections as part of the agreement, with products from some of the greatest moments in the world of sports.

“Fanatics is thrilled to partner with Foot Locker and bring online shoppers a broad, bespoke assortment of our flagship product catalog,” said Jack Boyle, Global Co-President of Fanatics Commerce, Direct-to-Consumer. “Foot Locker, Kids Foot Locker and Champs Sports are trusted and respected consumer brands and we are thrilled to now offer Fanatics customers an incredible selection of quality fan gear for all members of the family.”

About Foot Locker, Inc.

Foot Locker, Inc. leads the celebration of sneaker and youth culture around the world through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS and Sidestep. With approximately 2,800 retail stores in 28 countries across North America, Europe, Asia, Australiaand New Zealand, as well as websites and mobile apps, Foot Locker, Inc.’s goal is to inspire and empower youth culture around the world by fueling a shared passion for self-expression and creating experiences unrivaled at the heart of the global sneaker community. Foot Locker, Inc. is headquartered in New York. For more information, please visit

About fanatics

Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses fan passion and maximizes the presence and reach of preeminent sports partners globally. Building on long-standing relationships with over 900 sports properties, a database of over 80 million global consumers, and a trusted brand, Fanatics continues its innovation in the sports landscape by creating the leading platform global digital sports form, with offerings including licensed merchandise, physical and digital trading cards and collectibles and online gambling and iGaming.

For more information, please visit

Media Contacts

Cara Tocci
Vice President, Corporate Communications, Foot Locker, Inc.
[email protected]
(914) 582-0304

brandon williams
[email protected]

SOURCE Foot Locker, Inc.


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