Facebook Inc. whistleblower Frances Haugen has radically different advice for her former employer and her rebranding strategy.
Rather than branding itself as Meta and pursuing leadership in futuristic metaverse technology, as the company announced last week, besieged social networking firm FB,
would be better served if he acknowledged his repeated mistakes and company co-founder Mark Zuckerberg renounced his title as chief executive, Haugen said.
âThere is a Meta problem at Facebook. Again and again he chooses to expand rather than stick to the landing, âHaugen said in an interview ahead of the Web Summit opening in Lisbon on Monday, its first on a public stage.
“This is unacceptable,” she said. “I can’t imagine how that [rebranding] logic.”
It will take several highly unlikely scenarios, she said, for Facebook to reverse corporate behavior that prompted Haugen to disclose thousands of pages of internal documents to the Wall Street Journal, which led to an investigation by the sub -Committee of the Senate and renewed the wishes of Congress to legislate on social issues. – media companies.
âI am a big supporter of corporate governance, but it [Zuckerberg] has stock control. The company is unlikely to change if he remains CEO, âshe said. “Maybe it’s time for someone else to take the reins.”
“I am confident that Facebook can change and it has a great vision for the business, but this is unacceptable for [Zuckerberg] to keep making the same bad mistakes, âHaugen said at the big tech rally, held in person for the first time since 2019. The show is expected to draw 40,000 people this week.
Haugen added that Facebook has chosen to frame a global debate on how it handles data and content as a difficult choice between “censorship and free speech.”
Haugen and several other speakers helped kick off the Web Summit, whose main themes this year are climate change and cryptography, Web Summit co-founder Paddy Cosgrave told MarketWatch.
âPeople were hungry to go out and go to a conference,â he said, before revealing that Web Summit is partnering up with the CES mega-conference and providing it with software.