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SEO data gives you access to a variety of information. Tracks, rankings, engagement metrics – the information is all there and it’s so easy to access. By analyzing SEO data, you can understand your mistakes, develop new ideas and strategies, and adjust existing goals.
However, it is also true that sometimes SEO apps can give you almost too much information for you to understand at the same time. The key to solving this problem is to focus primarily on the most essential and crucial data that they offer. Of course, the remaining information is also worth analyzing. However, you should always focus on the following metrics, regardless of the size of your business. They will give you the most critical information on the current state of your project.
Related: 5 Ways Small Businesses Can Compete With SEO Giants
New referral domains
Did you know that backlinks from new trusted domains can arguably be more useful than backlinks from domains previously linked to your content? This is because Google believes that the more your backlinks come from independent and independent sources, the more trustworthy you seem.
On the other hand, if your backlinks are constantly coming from one or two domains, it makes your webpage look suspicious. It is essential to try to acquire as many referring domains as possible and a good SEO application tool will always allow you to research new domains related to your page.
Domain ratings are important because this is an overall score indicating how “strong” or “trusted” your website is. In short, a higher domain score also means that your webpage will rank higher in Google search results. This, in turn, means that it will be visible to more potential customers, generate more clicks, and appear more secure to any potential partners you might team up with.
However, keep in mind that domain rating is not Google’s official tool. As such, there may be minor deviations. For example, a domain ranked “79” may appear slightly higher in Google search results than a domain ranked “80”.
Each high-quality SEO news app will give you a handful of optimization scores. And each of those scores is based on a different factor (i.e. keyword density, internal and external links, canonical URLs, or even page titles will all be evaluated separately.) This ensures that you are well aware of what is working well and aspects of your page needs to change to focus only on that.
Optimization scores work much like domain rating; the higher a given score, the better. You always have to work to get high optimization scores – this is the key to success in any field.
Text readability indicator
This is yet another useful measure. No matter what type of website you use, you should always make sure that the content you produce is easy to read and understand, free from any spelling or grammatical errors, and meets SEO requirements.
To achieve this, try using shorter sentences, paragraphs, and sections. Pick the right keywords with the help of an SEO app and place them in the text so that they fit in with the rest of the content. Fortunately, there are various apps and tools to help you do this, so getting a high text readability score shouldn’t be too difficult.
An impression is made every time a web page appears in a Google search result. Suppose you searched for the query “Best Street Food in New York” and in the search results you see, among other things, the official “Brooklyn Burger” website – you made an impression for that website.
Impression rate is of course a useful metric, but keep in mind that when analyzing this result, you should always pair it with CTR.
CTR, or conversion rate per click, tells you how many impressions of your web page turned into clicks. You will most likely notice, at least early in your journey, that your domain’s click-conversion rate is much lower than the impression rate.
For example, your web page can generate a total of 1000 impressions, but only 10 of those impressions can turn into clicks. CTR is useful for monitoring the general level of interest that your website is generating. The higher the CTR, the higher the interest in your services and the higher your website ranks in the SERPs.
Related: How to increase your organic click-through rates
There are three types of organic ratings: organic visibility, organic traffic, and organic conversion. They all complement each other.
The first one measures the visibility of your site in the Google search engine, and it will rank you for all the keywords tracked and give a specific score.
The second statistic tells you how much traffic your webpage is generating. Of course, without traffic there is no way to run a functioning website.
Finally, the third metric will tell you the quality of the traffic (that is to say if you gather the right customers, target the right people, etc.) It measures the number of “conversions” (registrations, subscriptions, leads or sales ) relative to the amount of traffic generated.
If the amount of traffic generated is high enough but the number of conversions is low, you are probably not targeting an appropriate user base.
Number of indexed pages
Before pages hosted on your domain appear in Google search results, they must first be indexed. Otherwise, they simply won’t generate any traffic, at least not from the Google search engine, because they just won’t show up in search results.
Just a warning: If the indexing process reveals duplicate, outdated, or irrelevant pages, or if a page is missing content or if the content is “thin” (contains less than 300 words), all of this could be detrimental to your position in the ranking of the research.
Always keep your web page clean and up to date. You can do this by merging weak web pages, removing outdated and irrelevant content, or redirecting links.
Pages per visit
Another useful metric when analyzing conversion is the measure of pages per visit. This tells you how many pages a visitor visits while browsing your website. Of course, the more, the better.
If an average person only visits your landing page and leaves it immediately, it’s pretty safe to say that for some reason your website just isn’t appealing to people. To improve this metric, you can make sure that your website is easy to navigate and intuitive. Add different types of engaging content or just help visitors navigate properly by adding lots of internal links.
Unlike the metrics mentioned above, you don’t want your SEO app to show a potential crawl error on your domain. A crawl error occurs when the Google search engine tries to connect to a certain page on your website but ultimately fails.
This doesn’t mean that your entire website is unreachable – for example, crawl errors can occur when a user has finished reading an article on your blog and wants to move on to the next entry. Unfortunately, if there is a crawl error on a page, that page cannot be indexed and will not receive any traffic until the issue is resolved.
In the event that many crawl errors occur on your web page, Google’s algorithms can even downgrade its place in the SERPs.
Related: How to Build a Long-Term Viable SEO Strategy
With only a handful of SEO tools readily available today, tracking all of the above-mentioned metrics is easier than ever. Considering how important it is to watch them, your actions can make or break your SEO game. That said, make sure you stay on top of your metrics and optimize accordingly if your goal is to beat your competition.