Etheredge Named Managing Director of Shelby County Newspapers, Inc. – Shelby County Reporter



COLOMBIAN – Alec Etheredge has been named interim managing director of Shelby County Newspapers, Inc. (SCNI).

Etheredge, formerly an editor and sportswriter, is now in charge of the company’s day-to-day operations.

At SCNI for six years, Etheredge has worked in every newsroom department. He started as an editor in 2016 during his final semester at the University of Alabama before moving into a sportscasting role a few months later.

In 2017, he took on the role of sports editor, managing sports coverage for the company’s five weeklies and digital platforms. He was then named Editor-in-Chief in 2020, leading the newsroom during the COVID-19 pandemic and managing day-to-day editorial operations.

In his six years, he wrote a record number of APA-winning articles in news and sports while continuing the Shelby County Reporter’s long tradition of winning the APA’s Overall Achievement Award – a streak that now stands at 16 years in a row.

“This is a new and exciting opportunity to continue being part of an award-winning team,” Etheredge said. “I do not take lightly the responsibility of running one of the best newspapers in the southeast. Journalism is a fast-paced industry that is constantly changing. Our efforts will be focused on continuing to serve the community through excellent journalism and comprehensive marketing solutions.

As Managing Director, Etheredge will lead staff in the production of four weekly newspapers, six lifestyle magazines, six websites and numerous special sections. The company’s flagship publication is the Shelby County Reporter, founded in 1843 and named best community newspaper by the Alabama Press Association every year since 2006.

The company produces newspapers for Shelby County, Alabaster, Pelham and the US 280 area. In addition to these products, there are six magazines, including Shelby Living Magazine, Helena – The Magazine, Hoover’s Magazine, Vestavia Hills Magazine, Mountain Brook Magazine and Homewood Life.

Etheredge said it will continue to use the tools it learned in the newsroom to help the company scale.

“As a journalist, I’m not only trained to write great stories, but also to come up with new and unique ideas to reach our audience,” he said. “This was one of my main goals in transforming our news coverage, and I plan to continue in this role to engage with new readers and advertisers.”

Etheredge and his wife, Sabrina, live in Chelsea with their chocolate lab, Hazel. He graduated in 2016 from the College of Communication and Information Sciences at the University of Alabama, where he majored in journalism with a concentration in sports journalism.

He lived in Shelby County for most of his life, grew up in Leeds and moved to Hoover in eighth grade, eventually graduating from Spain Park High School.

Etheredge replaces former CEO Daniel Holmes, who was with Shelby County Newspapers, Inc. for more than 16 years. Holmes is leaving for a new opportunity in the financial services industry in the Birmingham area.

“It has been an honor to serve Shelby County Newspapers, Inc. for nearly 16 years,” said Holmes. “I’m excited about this next step, but it’s bittersweet. During my time there, I made some amazing friends at work and in the community. Serving Shelby County in the role of General Manager was an honour. It was rewarding for me and my family, and I can’t thank them enough.

As part of the transition, Viridiana “Vee” Romero and Rhett McCreight have also taken on new roles within the company.

Romero, who has been with the company for five years, has been promoted to director of telemarketing and will oversee all inside sales and public notices for multiple operations within Boone Newspapers, Inc.

“In my new role, I am ready and will welcome any challenges that come my way,” Romero said. “I also look forward to working with our incredibly talented team as we work together to exceed internal and external customer expectations.”

McCreight, who has been with the company for nine years and led the outside sales team, will now serve as director of sales, while also overseeing sales of the partner newspaper, the Clanton Advertiser.

“I look forward to continuing my work for this company and building relationships throughout the region,” said McCreight. “I love meeting new people and introducing them to our products every day.”

To contact Etheredge, call 205-669-3131 or email [email protected]


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