- Facebook, Instagram and WhatsApp disappeared from the internet on Monday, for nearly eight hours before being fixed
- Mark Zuckerberg’s companies have apologized to their active users, but have been quiet about the reason for the three social media crashes
- DNS, known as the Domain Name System, has been linked to the eight-hour crash, given that it is the link between Facebook and users
Apologies have been pouring in since midnight Tuesday from Facebook, Instagram and WhatsApp, but what’s missing in the “sorry” notes is why? – why the downtime which took almost 8 hours to repair.
All three social media companies have avoided giving reasons for users’ inability to log into their platforms, offering the usual claim that the system has a “problem.”
This is not the first time that all three apps owned by Mark Zuckerberg have suffered an outage, as they suffered the same fate on March 19, 2021 – the reason? ‘Technical problem’
BREAKDOWN: Facebook, Instagram and WhatsApp services shut down due to major outage
Supposed reason for Facebook, WhatsApp and Instagram crash this time
While Facebook has remained silent on the reason for the latest crash of its social media apps, one cause has emerged, and that is DNS (Domain Name System).
The demise of Facebook, WhatsApp, and Instagram has been linked to DNS, which is the flow of traffic that tells internet traffic where to go or the highway that connects internet users to these social media platforms.
This means that over 122.5 million Nigerians – 23.88 million Nigerians on Facebook (as of August 2020), 90 million on WhatsApp (in 2021) and 8.67 million on Instagram – could not access these platforms simultaneously. .
DNS routes every internet user request to the desired destination, for example, if you type google.com, the system that will connect you to the Google page is DNS – all internet properties are linked to it, and if you search for a site online and the landing page is not showing, most likely the website is not on the internet, because if it is, DNS will take you there.
Media Tips: How Twitter is Helping Journalists Improve News Finding and Monitoring in the Age of Digital Media
And earlier today, it was reportedly said that Facebook had withdrawn its DNS routing authority, reducing user access to its landing pages, but the reaction from Zuckerberg’s company showed that the tech giant may not have participated in the removal of the hold.
The incident caused the Facebook domain name to go up for sale, but the company resolved its technical issue, and WhatsApp and Instagram are back on DNS as users now have access to social networking sites.
Financial impact of Facebook, WhatsApp and Instagram crash on Nigerian users
Some users burn data when redownloading social media apps, thinking it was their phone app that was having the problem, while others thought it was a network – no wonder MTN sent the following message to its users;
“Please note that WhatsApp, Facebook and Instagram services are down worldwide. We hope their services will be restored soon.”
Does Instagram notify you when you capture a story, post, or DM?
But aside from wasted data and internet problems, some are worried about their money as Facebook, Instagram, and WhatsApp have become a market for many.
This was noted in Instagram’s apology, which specifically said it was sorry for businesses around the world that depended on it.
But sorry isn’t enough for someone like Zack Ukwuelebge, a media buying expert who uses Facebook for daily ads;
“People don’t want to be sorry, what they want is compensation for the lost time. We need to know if Facebook will reward by extending the period of our promotion.”
On Instagram, some news pages like Instablog, which constantly post news and ads for its 3.4 million subscribers, couldn’t do so for almost eight hours – that means traffic to its page dropped and time-limited ads were affected.
Other pages in the marketplace were also unable to post or sell their products on Instagram and WhatsApp, as they were forced to shut down their online store for eight hours, losing potential customers and revenue over the same period.
Join the FaceApp challenge and see what you might look like in old age
The shutdown of Facebook, Instagram and WhatsApp cost Nigerians 2.17 billion naira in eight hours, each costing 725.69 million naira, according to NetBlocks Cost of Shutdown Tool.
Facebook, Instagram and WhatsApp services closed due to a major outage
In related news, Legit.ng previously reported that Facebook, WhatsApp, and Instagram were having issues because users could not access them.
The crash was sudden for many who accessed the social media platform through a browser as they were greeted with error messages.
The app from Facebook, WhatsApp and Instagram has stopped loading new posts or sending and receiving messages.