Digital Agency Access expands its client portfolio with two new gains


Access has extended its impressive customer list with two new contracts: the international disability charity Leonard Cheshire and the European B2B textile accessories company Beechfield Brands.

By appointing Access as a digital partner, Leonard Cheshire’s London team aims to improve the association’s digital presence and build on its user experience. He hopes to broaden the international reach of his work, which covers politics, research, education, employment and events.

Leonard Cheshire helps people with disabilities live their lives as freely as they want and advocates for a society where people with disabilities have the same education, jobs and opportunities as everyone else. Its aim is to change attitudes towards disability and to support people with disabilities around the world.

The charity’s website is an essential part of its operations, not only to communicate the services it can provide, but also to reach out to donors, supporters and fundraisers to provide information about the charity. events and projects and generate donations. In 2020, it supported 61,000 people with disabilities in the UK and abroad, the vast majority through education, employment and community programs.

Building on its charitable experience as WaterAid’s global digital partner over the past three years, Access will provide a comprehensive digital agenda – from supporting the charity in their choice of digital products and implementing the designing best practices, carrying out usability studies of the site and the website. development to ensure it delivers an efficient user experience.

Access was also appointed to create a scalable digital platform for B2B textile accessories business Beechfield Brands. Present throughout Europe, Beechfield offers a range of products that can be branded or personalized by its distributors and its authorized network of clothing designers throughout Europe. Ideal for commercial and educational audiences, its accessories range from personalized, printed or embroidered bags to headgear.

Access’s mission is to transform Beechfield’s five websites to create a digital experience platform that reflects creativity, innovation and the core values ​​of the company. While the platform will continue to be non-transactional, it will seek to inspire and leverage e-commerce design conventions in areas such as navigation and product search functionality, in order to enhance the experience and the usability of websites as a sales channel / for its commercial buyers.

The new site will target all levels of customers, from large distributors to suppliers of promotional products. CMS and design updates, digital asset management integration and system integration will all be added to the site’s capacity.

Mark Hope, Chief Digital Officer at Access, said: “It’s fantastic to partner with such diverse and exciting organizations as they invest and focus on improving their digital operations and customer experience.

“It is through the continued hard work of our team that we continue to attract and gain new clients, and we are also successfully adding to our team with new staff in all areas of expertise. With specific sectoral and technological expertise, we are eager to support the ambitious projects of our new clients.

Access digital clients also include WaterAid, Edrington and SC Johnson Professional.

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