Blogs are essential to your legal marketing strategy. Many marketers know this and still don’t have a content strategy, just because they don’t think they have the time. But the truth is you can’t afford not invest in blogging, and consistency is key. Establishing a schedule can help you execute a blogging strategy even when you’re short on resources. Follow these blogging tips for lawyers when you’re short on time.
Blogs for Lawyers
1. Take advantage of blog templates
You can restart your creation process by using resources already available. For instance, HubSpot offers templates that can help you get in shape and start writing.
2. Create a blogging routine
Think of blogging as an exercise: once is better than nothing, but for it to really make a difference, you need to take a consistent approach. Dedicate time each day or week to blogging without interruption. Block time on your calendar based on the schedule you have set up and work on plans, write or even just search for models you like.
For more tips on how to create a calendar, check out this free eBook: The Law Firm’s Guide to Content Marketing.
3. Maintain a list of ideas
Save time on new content by writing down ideas as they come to you. Create groups of topics, then brainstorm related topics. Keep a spreadsheet or other shareable document where you can list ideas and then sort them by category as part of an overall content marketing plan.
4. Prepare for research
Research your chosen topic before you sit down to write. Have all the information you plan to include in one place, then use it to organize a plan. This is also the time to do keyword research and make sure those terms are documented so you can incorporate them into your blogs.
5. Edit after writing
When you’re writing, it can be tempting to constantly proofread, fix mistakes, or make changes, but that breaks your overall process. Write a rough draft as soon as you feel you can develop an idea, then go back and clean it up. The idea is to get your thoughts on the page and then revise to come up with a final draft.
6. Build on existing articles
Performing article updates is a quick way to offer new content without recreating the wheel. Refreshing older content is helpful for SEO, and can also help your readers and add new content in no time. Be aware that you may need to include additional research, updated citations, or new information from your company.
7. Look for inspiration anywhere
Once you’ve committed to blogging and made it a habit, it’ll be easier to find new ideas wherever you look. Keep an open mind and take the time to look at the things that interest you personally. Collect ideas from different parts of your life and think about how to apply them to your blogging strategy.
8. Hire a freelance writer
Even if you apply all of these tips, you may run out of time. When all else fails, work with a contracted professional writer that can help you achieve your goals.
Creating compelling content on a regular schedule is a very common challenge when it comes to blogging for lawyers. But don’t let that stop you from getting started. Make a timeline, jot down your list of ideas, and draw some patterns. Follow these tips to make the most of the time you have.