Audax Private Equity Portfolio Company, Emplifi, acquires Go Instore | Business

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NEW YORK – (BUSINESS WIRE) – Sep 23, 2021–

Audax Private Equity (“Audax”) announced that its holding company, Emplifi, Inc. (“Emplifi”), one of the world’s leading providers of SaaS-based omnichannel customer experience software, has acquired SYM-SYS LTD (“Go Instore”).

Based in London, UK, Go Instore is a pioneer in live commerce software. Go Instore leverages immersive live HD video to connect customers with a brand’s data-driven product experts. Their cutting-edge video technology provides brands with a new channel through which they can interact with and serve their customers, reinforcing Amplifi’s omnichannel CX approach at all stages of the customer journey.

“We are delighted to partner with the Go Instore team and welcome their exceptional people, culture, platform and customers to the Emplifi family,” said Mark Zablan, CEO of Amplifi. “This acquisition marks another important step on Amplifi’s path to becoming the customer experience platform of choice. The addition of Go Instore’s live commerce capabilities will further enable Emplifi to deliver differentiated experiences at every touchpoint throughout the customer journey. We’re excited to start helping brands connect and convert consumers faster and directly through the power of live video and social media.

“We are extremely pleased to join forces with Amplifi to deliver even more powerful shopping experiences on our customers’ websites and social networks,” said André Hordagoda, Co-Founder of Go Instore. “Amplifi’s vision, innovation and speed to market align perfectly with Go Instore. Added Aman Khurana, co-founder, Go Instore.

With the addition of live video streaming technology, Emplifi continues its strategy of rapid time to market. Following the recent rebranding and the merger of Astute Solutions and Socialbakers, Emplifi’s acquisition of Go Instore helps strengthen its position as a global leader in customer experience and provides brands with an end-to-end platform for social marketing, social commerce, and omnichannel services and care. .

ABOUT EMPLOYMENT

Emplifi is a unified leader CX platform that brings together marketing, commerce and healthcare to help businesses bridge the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, trust Emplifi to provide their customers with exceptional experiences at every point of contact. For more information visit www.emplifi.io.

ABOUT GO INSTORE

Go Instore is one of the leading providers of live commerce software. Go Instore serves over 100 global customers, including Currys PC World, Marks & Spencer, Pandora and Signet Jewelers. For more information visit www.goinstore.com.

ABOUT AUDAX PRIVATE EQUITY

Audax Group is a leading alternative investment manager with offices in Boston, New York and San Francisco. Since its inception in 1999, the company has raised over $ 27 billion in capital in its Private Equity and Private Debt businesses. Audax Private Equity has invested more than $ 5 billion in more than 140 platforms and more than 1,000 complementary companies, and is currently investing in its sixth private equity fund of $ 3.5 billion. Through its disciplined Buy & Build approach, Audax seeks to help platform companies make complementary acquisitions that fuel revenue growth, optimize operations and significantly increase equity value. With more than 300 employees and more than 100 investment professionals, the company is a leading financial partner for North American mid-market companies. For more information, visit the Audax Group website www.audaxgroup.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210923005844/en/

CONTACT: For Audax:

[email protected]

Sard Verbinnen & Co

KEYWORD: NEW YORK EUROPE UNITED STATES UNITED KINGDOM NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY FINANCE BANKING OTHER TECHNOLOGIES PROFESSIONAL SERVICES AUDIO / VIDEO SOFTWARE DATA MANAGEMENT OTHER PROFESSIONAL SERVICES

SOURCE: Audax Private Equity

Copyright Business Wire 2021.

PUB: 23/09/2021 13:46 / DISC: 23/09/2021 13:46

http://www.businesswire.com/news/home/20210923005844/en

Copyright Business Wire 2021.


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