The Agricultural Use Research Institute (AURI) has recruited three new staff to expand its resources for the benefit of the agricultural industry. As of January 1, 2022, AURI added a new Meat Innovation Specialist, Meat Business Development Manager and Communications Coordinator.
Clay Newton, from Echo, Minnesota, is AURI’s meat innovation specialist. In this role, he provides direct assistance to the meat industry by integrating new and existing meat innovations to stakeholders and customers. Newton will provide product development and scale-up assistance, education and training coordination, and management of AURI’s meat lab in Marshall, Minnesota. Newton’s background is in product development, meat laboratory operations, management of research projects, and teaching. He is proficient in the slaughter, manufacturing, processing and sale of beef, pork and lamb, including the packaging and display of products in the retail store.
Laura Bachmeier, originally from Apple Valley, Minnesota, is AURI’s Meat Business Development Director. In this role, she helps advance the value-added meat industry for rural economic development by providing leadership in meat science through the coordination of education and training, exploring new innovations in meat and by developing professional networks. From an early age, his passion for the agricultural industry stemmed from raising and exhibiting beef cattle and pigs at the county, state and national level. In addition, his family grows crops and raises beef cattle throughout Minnesota and North Dakota.
Lisa Martinez was born and raised in Grand Forks, North Dakota, in the heart of the Red River Valley. She holds a BA in Communication from the University of North Dakota and brings over 10 years of experience in Marketing and Communications. She has worked for United Way of Grand Forks, East Grand Forks and Area, managing social media accounts and websites, coordinating events and serving as a media liaison. Following her tenure at United Way, Martinez joined the marketing and creative services division of her alma mater where she managed projects for university and college programs, helped develop and execute strategic marketing plans and led coordinated the development, production and distribution of traditional and digital content. communications.
The mission of the Agricultural Use Research Institute is to foster long-term economic benefits through value-added agricultural products. It does this by using science and technology to help develop new uses for agricultural products. It partners with businesses and entrepreneurs to generate economic impact in communities across Minnesota by helping businesses take advantage of innovative opportunities in four focus areas: bio-based products, renewable energy, co-products and food. AURI provides a wide range of services, including applied research and development, scientific assistance, and a focused network of resources to develop value-added uses for crops and co-products.