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As brands and creators compete for the attention of their audiences, the ability to stand out from the competition becomes a marathon and a competition to see who can outlast whom. Through my agency, I’ve worked with clients in many industries, and I’ve been able to identify four simple ways my agency has helped leverage the “basics” to find client success at relatively low cost. I challenge you to implement these basic principles and discover success with your small business or personal offering.
1. You need a website
As technology continues to evolve and the race for attention becomes more and more of a battle, small businesses, thought leaders and digital creators should own their space on the internet, which serves as the primary hub of information and authority for what they offer.
Owning a website helps build brand awareness and build authority by serving as an official online hub for what you offer. With more than a handful of services you can sign up for today to quickly build a website, even with little to no experience, there’s no excuse not to own your space on the internet. A handful of my favorite platforms for quickly building a website include Shopify, WordPress, and Squarespace for their ease of use as well as their libraries of templates and plugins. With these platforms, you can easily create simplistic personal websites, insightful blogs, and powerful e-commerce storefronts. These platforms tick the boxes of most websites and can scale with your success.
Your website should serve as the main information center for your offer, and the information you include on your website may differ. A small business should include a physical address, if applicable, inventory (if applicable), and contact information. A digital creator or thought leader should include their contact information, social media handles, general analytics, and a mention of brands you’ve worked with in the past.
If you offer a product or a service, you need a website.
Related: How to Develop a Great Business Website
2. Be easy to find
Now that you have a website where you can showcase your business or personal offering, what’s next? Make your offer easy to find on the Internet. Spend some time analyzing how your business appears on the Internet and ask yourself if it is difficult to determine which search result corresponds to your offer. Check contact information and hours of operation which may be incorrectly published. Are your social media credentials all the same across all the social media platforms you use? Avoid using long and overly complex social descriptors that include numbers, underscores, and other special characters that make it difficult for your audience to know if this is your profile or not.
Consider using a consistent profile picture and color theme across all of your social media accounts. Small businesses should consider using their logo or something that represents their brand. Digital creators and thought leaders should consider using a professional photo with a colorful backdrop to match their personality.
Be easy to find, your business depends on it.
3. Become an authority in your niche
Your website is live and ready to receive traffic, you have taken the time to review and refine your brand presentation. Now you are ready to become an authority in your niche.
Personally, I recommend starting by writing blog posts on your website. All of the DIY platforms I mentioned above offer blogging functionality, and when written well enough, they can help drive free traffic to your website. After writing a few blog posts on your own website, I recommend contributing to other blogs and publications that match your offering. Guest posting on other publications will allow you to share your expert opinions with others and thus attract a wider audience. Over time and continued reciprocity of knowledge with your audience, you or your business will become an authority in your niche.
Related: How to Build Authority Online
4. Consider branded digital assets
Think of a time when you interacted with your favorite brand, creator, or artist online using branded digital assets. Does your favorite brand have branded GIFs you can use? What about brand story filters? These elements allow your audience to interact with your offer that is familiar, fun, and engaging. Personally, I created two simple GIFs for Linq Magazine on the popular GIF database, Giphy, which generated a collective 130,000 views. Implementing branded digital assets such as GIFs and story filters makes you stand out among your competitors and allows fans to interact and promote your offer with their personal audiences who may not know you. be not.
You can also consider NFTs (non-fungible tokens) to activate your offer. During my interview with Matt Sanders, or Mr. Shadows, lead singer of the heavy metal rock band, Avenged Sevenfold, about their Deathbats Club NFT effort, he talked about the usefulness of NFTs and the solutions they present in different industries.
Your audience will appreciate these new ways to interact with your offer. By implementing these four simple to follow practices, your small business or personal offering will continue to evolve and stand out.
Related: 4 tips to stand out as an online rockstar